Bob Guccione - Penthouse Magazine Founder dies, the 79-year-old publisher succumbed to a long battle with cancer.Guccione lunched
Penthouse in 1969 and it quickly became a heady competitor to
Playboy.He estimated that Penthouse earned $4 billion during his reign as publisher.
Bob Guccione was listed in the Forbes 400 ranking of wealthiest people with a net worth of about $400 million in 1982.
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